Gain power over your advertising
London, England (CNN) — Everywhere we go, everywhere we look, we are inundated with messages.
We don’t even have to think for ourselves. All we have to do is sit on our comfy couch and be told how to live our lives.
From how to look, what to wear, what to eat, what our homes should look like, how to meet people, what to drive, practically every facet of our lives is taken care of.
That is the power of advertising.
A good advertisement tells us we need something even before we think we do. It offers us a look into the ideal life, the ideal body, the ideal mate, all wrapped in an ideal world.
If I sound cynical I apologize. Really I’m not. I am amazed at the influence advertising has on our lives and the power these “ad men” (and women) have over us.
On “icon” this month we look at this powerful world, both from the brand’s perspective and from the perspective of the people behind the iconic commercials.
We travel to Atlanta, Georgia, the home of Coca Cola. While we were editing this piece for the show, I saw the iconic hilltop Coke ad with the song, “I’d like to teach the world to sing.” Remember that? Well, for the rest of the afternoon I couldn’t get that song out of my head. That’s the power of advertising.